You can get an unfair advantage over your competition using creativity and agility. That’s a talk I’ve been giving or over a decade now, as a keynote, as a workshop – and it’s still true today. So, I’d like to talk about it. The original idea came from Maurice Saatchi, who said, “Creativity is the last legal way to gain an unfair advantage over your competition.”

I’ve added agility to that because in today’s fast-paced world, things change so quickly. If you can be the quickest to react to changing market conditions, to something going on with your company, to a news story that is relevant to your brand, if you can attach your content to it and gain attention. Why is attention so important? Well, you all know the answer to that. we all see – I think the last time I looked, we see over 4000 messages a day.

So, how do you stand out? Well, you stand out by being more creative or more agile. The quicker you can do something faster than someone else or the more creative you can do something better than someone else, the better that you can make your brand stand out.

So, I’m going to talk about this in the upcoming weeks, about some of the ways you can use creativity, some of the ways you can use agility. So, look forward to hearing more from me! Thanks.

Mike McClure, President/Exec Creative Director, McClure Marketing