How to use creativity - look at the opposite POV

What is one way that you can get an advantage over your competition using creativity? I’m gonna tell you, it is for you to look at things from the opposite point of view. If everyone in your niche is doing the same thing, do the opposite. Find a way to look at things differently and, and really attack it that way. A great example is the nonprofit Water is Life. You know with nonprofits you usually get the sad Sarah McLaughlin music and the sad looking dogs to make you feel empathetic to their thing. Or you’ve got the kids
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You can get an unfair advantage over your competition using creativity and agility. That’s a talk I’ve been giving or over a decade now, as a keynote, as a workshop – and it’s still true today. So, I’d like to talk about it. The original idea came from Maurice Saatchi, who said, “Creativity is the last legal way to gain an unfair advantage over your competition.” I’ve added agility to that because in today’s fast-paced world, things change so quickly. If you can be the quickest to react to changing market conditions, to something going on with your company, to
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