Amazon’s Adam Driver 5-Star Theater campaign is my pick for Ad of the Week.
Everybody wants a paycheck. Nobody wants to “work for a paycheck.” Because if a paycheck is all you’re working for, you will have a hard time finding joy and passion in your work. What is it you want to work for? A cause? An ideal? Your team? A product you believe in? The ability to create something unique? It’s different for everyone. And it changes over time. I’ve been lucky. And even more so in the year and change since my 25+ year agency job disappeared. Because, now I’m working on projects and companies I like and truly believe in.
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Everyone’s idea well runs dry every once in a while. After 30+ years spent creating ideas, here are 10 ways to get new ideas flowing that have worked for me.
Today we face new problems. By using an entrepreneurial mindset, you can find new solutions to help you, your company or your clients succeed
It may seem like everything has changed. But the way to succeed is the same: if you solve someone’s problems, you will be of value. There may be new problems, but that is your opportunity to come up with new solutions.
Sometimes what you want to do and what you have to do are in conflict. In tough times it may seem like you can’t pursue what you want, but it may be the exact right time to do it. Here’s why.
Here are two ways your business can survive in the uncertain times: brand storytelling from a customer point of view and figuring out how to pivot and create something new
I’ve always been a workaholic. But the global pandemic changed my perspective. Yes, I’m still a workaholic, but one who’s gotten to reconnect with his family.
There is no question our world has changed. We are finding new ways to do things we took for granted before. Business owners who are shut down are reinventing their businesses. Others have learned to operate remotely. But, how many of these changes will continue in the years ahead, after we’ve been able to return to “normal” – whatever that turns out to be? Here’s what I think. A More Digital World The move into digital has accelerated significantly. Older generations who were perfectly happy just checking in on Facebook and using Google have now learned how to use digital
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An ad can have great creativity but not be a good ad. In the latest ads for Apple and Facebook, only one succeeds