Amazon’s Adam Driver 5-Star Theater campaign is my pick for Ad of the Week.
A great way to get your brand or organization’s stories told in an authentic way is to conduct interviews with the people who have lived them and create videos out of those interviews. I’ve been directing interview videos for 15+ years now. Here are some tips I’ve learned about getting good responses to create compelling stories. Help Them Relax When you’re interviewing someone who is not used to being on camera, it can be pretty intimidating. Don’t have them staring directly into the camera. That’s a sure way to get that “deer in the headlights” response. I usually sit in
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Everyone’s idea well runs dry every once in a while. After 30+ years spent creating ideas, here are 10 ways to get new ideas flowing that have worked for me.
Here are two ways your business can survive in the uncertain times: brand storytelling from a customer point of view and figuring out how to pivot and create something new