Just a quick montage of some of the web video and TV spots I’ve done over the years
Rebrand & Integrated Campaign
After doing a complete rebrand for Great Start to Quality (GSQ) and two integrated campaigns to two different target audiences, we created this internal video to inspire stakeholders and get them excited about where the organization was going. It features much of the work we did for them. I wrote and produced the videoA few elements from the GSQ integrated campaign – I was writer and creative director
Web Videos
Award-winning web video to teach parents about early learning – Michigan Dept of EducationPart of a series of videos I directed featuring reasons to enroll in preschool
Video created for Archdiocese of Detroit to get Parish leaders on board for a successful capital raising campaign
Web video for The RoomPlace embedded into email for President’s Day
TV Spots
TV spot for The RoomPlace to show the versatility of their modular furniturePart of a series for Talk, Read, Sing
Spot to introduce the Bingo scratch off game to a nontraditional Bingo playing audience
Part of a campaign for Memorial Hermann designed to stand out from typical hospital ads
Radio
Radio campaign for Kolache Factory aimed at those who don’t know what a kolache is
Wrote and produced this music track/radio spot for Michigan DNR
In-Store Collateral
Halloween posters for Buddy’s
Social Media
Images for social media campaign for Great Start Readiness Program where we touted the importance of preschool by showcasing the long-lasting effects a child Powered by Preschool receives
Part of a series of social media posts I was strategist, creative director, writer that help get a special education bond passed by a 70% margin. Read case study here: https://bit.ly/4bumUHE
Direct Mail
Award-winning direct mail campaign for “sick stores” strategy. Client was placing postcards with incredible offers on high demand items in mail value packs sent to residents around underperforming stores. They weren’t getting much traction until we changed the creative to this campaign – it grabbed their attention and resulted in a high redemption rate.
Infographics
Infographic for Michigan Dept of EducationPart of a campaign which got a Sinking Fund passed by a 2-to-1 margin
Email
Email targeting parents of children preschool age
Digital Ads
Three frame banner ads targeting high school students
Speaking Engagements
Keynote presentation for virtual 2020 Kalamazoo Social Media Week, titled “Creating Culturally Appropriate Content”
LA2M Lunch & Learn presentation on using Creativity and Agility to gain an unfair advantage over your competition
