Portfolio – McClure Marketing

My Reel

Just a quick montage of some of the web video and TV spots I’ve done over the years

Rebrand & Integrated Campaign

After doing a complete rebrand for Great Start to Quality (GSQ) and two integrated campaigns to two different target audiences, we created this internal video to inspire stakeholders and get them excited about where the organization was going. It features much of the work we did for them. I wrote and produced the video

A few elements from the GSQ integrated campaign – I was writer and creative director

GSQ Rebrand Anthem Video – created for launch meetings to reveal the new brand we created. I wrote and produced this.

Web Videos

Award-winning web video to teach parents about early learning – Michigan Dept of Education

Part of a series of videos I directed featuring reasons to enroll in preschool

Video created for Archdiocese of Detroit to get Parish leaders on board for a successful capital raising campaign

Web video for The RoomPlace embedded into email for President’s Day

TV Spots

TV spot for The RoomPlace to show the versatility of their modular furniture

Part of a series for Talk, Read, Sing

Part of a new branding campaign for Grand, included shooting all new video

Spot to introduce the Bingo scratch off game to a nontraditional Bingo playing audience

Part of a campaign for Memorial Hermann designed to stand out from typical hospital ads

Short Film

Gold Winner in the short film comedy category – Houston Film Festival – wrote & produced by me

Radio

Radio campaign for Kolache Factory aimed at those who don’t know what a kolache is

Wrote and produced this music track/radio spot for Michigan DNR

In-Store Collateral

Social Media

Part of a series of social media posts I was strategist, creative director, writer that help get a special education bond passed by a 70% margin. Read case study here: https://bit.ly/4bumUHE

Direct Mail

Award-winning direct mail campaign for “sick stores” strategy. Client was placing postcards with incredible offers on high demand items in mail value packs sent to residents around underperforming stores. They weren’t getting much traction until we changed the creative to this campaign – it grabbed their attention and resulted in a high redemption rate.