My picks for awesome, awful, inclusive and weird super bowl ads

For years, I did a post about my top 10 Super Bowl ads. I think this year warrants a different approach. I felt it was an odd mix. Sure there were some awesome ads and I’ll go through them first. There were some that I thought really missed the mark. In the current political climate, where anything inclusive is being wiped away from our government and the NFL had to remove “End Racism” from their end zones, there seemed to be a number of ads that went out of their way to be inclusive and honor marginalized people. This included
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You can get an unfair advantage over your competition using creativity and agility. That’s a talk I’ve been giving or over a decade now, as a keynote, as a workshop – and it’s still true today. So, I’d like to talk about it. The original idea came from Maurice Saatchi, who said, “Creativity is the last legal way to gain an unfair advantage over your competition.” I’ve added agility to that because in today’s fast-paced world, things change so quickly. If you can be the quickest to react to changing market conditions, to something going on with your company, to
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