What is one way that you can get an advantage over your competition using creativity? I’m gonna tell you, it is for you to look at things from the opposite point of view. If everyone in your niche is doing the same thing, do the opposite. Find a way to look at things differently and, and really attack it that way. A great example is the nonprofit Water is Life. You know with nonprofits you usually get the sad Sarah McLaughlin music and the sad looking dogs to make you feel empathetic to their thing. Or you’ve got the kids
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