As a life-long fan, I had trouble getting to sleep last night after watching the Detroit Lions win and clinch both the North Division crown and #1 seed in the NFC playoffs. When the excitement in my head finally started to settle down, my weird marketing brain started to draw parallels from their great team win to how great marketing teams win for their clients. I finally rolled out of bed at 1:30 am to jot a few notes down so I could write this today. So, here we go! 1. Let Doubters Fuel Your Passion Don’t let haters bring
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