I have always found that, regardless of your budget, you can use creativity and agility to gain an advantage over your competition. It has become the basis of my career. I help companies achieve their goals by being more creative and reacting faster than those they are in direct or indirect competition with.

Creativity needs to go beyond your messaging and marketing. You need to be creative in your strategies, your internal culture, everything you do. And you need to be agile beyond fast response to customers and social media. You need to be quick to adapt to changing market conditions and opportunities. - Mike McClure, President

Learn more on our About Me page.

Amazon holiday ad with Adam Driver for banana slicer

Ad of the Week, Creativity, Digital Marketing, Marketing, Storytelling, video

Adam Driver Amazon 5-Star Campaign – Ad of the Week

Amazon's Adam Driver 5-Star Theater campaign is my pick for Ad of the Week.

22 November, 2024

Marketing, Storytelling, video

The Art of the Interview: Tips for Capturing Authentic Stories

A great way to get your brand or organization's stories told in an authentic way is to conduct interviews with the...

14 November, 2024

Who do you want to work for

Connecting, Creativity, Work Life

What Do You Want To Work For?

Everybody wants a paycheck. Nobody wants to "work for a paycheck." Because if a paycheck is all you're working for, you...

18 October, 2020

how to create ideas

Creativity, Innovation, Storytelling

10 Ideas for Generating Ideas

Everyone's idea well runs dry every once in a while. After 30+ years spent creating ideas, here are 10 ways to...

17 August, 2020

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