With many businesses reopening soon after the long coronavirus lockdown, you need to prepare a marketing plan for each possible scenario
Here are two ways your business can survive in the uncertain times: brand storytelling from a customer point of view and figuring out how to pivot and create something new
I’ve always been a workaholic. But the global pandemic changed my perspective. Yes, I’m still a workaholic, but one who’s gotten to reconnect with his family.
There is no question our world has changed. We are finding new ways to do things we took for granted before. Business owners who are shut down are reinventing their businesses. Others have learned to operate remotely. But, how many of these changes will continue in the years ahead, after we’ve been able to return to “normal” – whatever that turns out to be? Here’s what I think. A More Digital World The move into digital has accelerated significantly. Older generations who were perfectly happy just checking in on Facebook and using Google have now learned how to use digital
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An ad can have great creativity but not be a good ad. In the latest ads for Apple and Facebook, only one succeeds
True one-to-one marketing capabilities exist in the digital marketing arena, even if they are not being deployed as much as they should. It’s ideal for giving customers and potential customers the right information they need, when they need it, to move through their buying journey. It’s beneficial to the brand, because they are able to give people the right marketing messages when they can do the most good. It’s beneficial to the consumer in that they get more relevant information to satisfy their needs and wants, at the time they’re looking for it. Digital is ideal for one-to-one marketing. It’s
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With all the data available today, how you talk to your customers can make a big difference in how successful your brand is. As hyperconnected as customers are today, they can easily tell us what they want, when they want it and where they want it. Even with today’s privacy concerns, customization and personalization are still key elements of many successful brand strategies. If you’re using your data right, you know what to say to who to motivate them to buy your products, use your services, support your causes… whatever your brand’s intent. However, the actual language you use to
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