Amazon’s Adam Driver 5-Star Theater campaign is my pick for Ad of the Week.
A great way to get your brand or organization’s stories told in an authentic way is to conduct interviews with the people who have lived them and create videos out of those interviews. I’ve been directing interview videos for 15+ years now. Here are some tips I’ve learned about getting good responses to create compelling stories. Help Them Relax When you’re interviewing someone who is not used to being on camera, it can be pretty intimidating. Don’t have them staring directly into the camera. That’s a sure way to get that “deer in the headlights” response. I usually sit in
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Everybody wants a paycheck. Nobody wants to “work for a paycheck.” Because if a paycheck is all you’re working for, you will have a hard time finding joy and passion in your work. What is it you want to work for? A cause? An ideal? Your team? A product you believe in? The ability to create something unique? It’s different for everyone. And it changes over time. I’ve been lucky. And even more so in the year and change since my 25+ year agency job disappeared. Because, now I’m working on projects and companies I like and truly believe in.
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Everyone’s idea well runs dry every once in a while. After 30+ years spent creating ideas, here are 10 ways to get new ideas flowing that have worked for me.
Today we face new problems. By using an entrepreneurial mindset, you can find new solutions to help you, your company or your clients succeed
It may seem like everything has changed. But the way to succeed is the same: if you solve someone’s problems, you will be of value. There may be new problems, but that is your opportunity to come up with new solutions.
Sometimes what you want to do and what you have to do are in conflict. In tough times it may seem like you can’t pursue what you want, but it may be the exact right time to do it. Here’s why.
In these isolating times, companies need to stay connected to the outside world and their internal community. But these are still people connections. Here are some ways companies can connect
It’s hard to make connections when there are no in-person events or meetings to attend, but here a few ways you can connect right now.
One year ago, I was screwed. Over 25 years building something I thought would be my last job was suddenly no job. Connections I’d made many years before was my saving grace. Don’t get screwed. Start now