Amazon’s Adam Driver 5-Star Theater campaign is my pick for Ad of the Week.
A great way to get your brand or organization’s stories told in an authentic way is to conduct interviews with the people who have lived them and create videos out of those interviews. I’ve been directing interview videos for 15+ years now. Here are some tips I’ve learned about getting good responses to create compelling stories. Help Them Relax When you’re interviewing someone who is not used to being on camera, it can be pretty intimidating. Don’t have them staring directly into the camera. That’s a sure way to get that “deer in the headlights” response. I usually sit in
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It may seem like everything has changed. But the way to succeed is the same: if you solve someone’s problems, you will be of value. There may be new problems, but that is your opportunity to come up with new solutions.
With many businesses reopening soon after the long coronavirus lockdown, you need to prepare a marketing plan for each possible scenario
I’ve always been a workaholic. But the global pandemic changed my perspective. Yes, I’m still a workaholic, but one who’s gotten to reconnect with his family.