Sometimes what you want to do and what you have to do are in conflict. In tough times it may seem like you can’t pursue what you want, but it may be the exact right time to do it. Here’s why.
True one-to-one marketing capabilities exist in the digital marketing arena, even if they are not being deployed as much as they should. It’s ideal for giving customers and potential customers the right information they need, when they need it, to move through their buying journey. It’s beneficial to the brand, because they are able to give people the right marketing messages when they can do the most good. It’s beneficial to the consumer in that they get more relevant information to satisfy their needs and wants, at the time they’re looking for it. Digital is ideal for one-to-one marketing. It’s
Read More